₹ 2 Lac - 5 Lac
Investment Range
200 - 2000 Sq. ft
Area Required
Na
Franchise Outlets
1950
Establishment Year

BERGER PAINTS INDIA LIMITED Products and Services


We BERGER PAINTS INDIA LIMITED, are the 2nd largest paint company in India, 4th largest in Asia, and 14th largest in the world. Other than India, we operate in Nepal, Russia, Poland, the U.K., France, and Ukraine. We have 14 advanced manufacturing units in India, 2 in Nepal, and one each in Poland & Russia. We have 167 branches in India employing 3500+ employees.

Established in the year 1923, we are one of the most recognized brands in India and are backed by an experience of more than 9 decades. We have a high customer recall and recognition that give us an edge in this market. Based in Kolkata, West Bengal, India, our current annual sale is INR 6300.00 Cr - INR 6500.00 Cr. 

Berger Paints India Ltd., the second-largest paint company in India, offers its valued clientele based across the globe a variety of innovative painting solutions. Headquartered in Kolkata, it has 14 manufacturing units across India and around 162 stock points to ensure a consistent and timely supply of paints. 

With its presence in over 120 locations all over India, it has employed more than 3450 employees and has a countrywide distribution network of 25,000+ dealers. Berger is acclaimed worldwide as a game-changer in this domain. It boasts a vibrant portfolio of paints and customized solutions in every paint segment.

The organization proactively makes policies and follows strategies both within and outside the organization that bring innumerable societal as well as environmental benefits to all stakeholders. We are a client-centric organization and conduct business ethically. We believe in continuous innovation, technological up-gradation, and change that helps us meet our clients' expectations always. We ensure Total Quality Management at our production unit conforming to International Standards. To keep our stakeholders and customers safe during this pandemic, we have recently launched the Express Painting App for a contactless painting experience.

We run massive media activities and our products are endorsed by well-known celebrities that attract huge customer attention and also stimulate brand recall. With increased recognition, awareness, trust, and familiarity, it becomes easier for our dealers and distributors to sell our paints and allied products.  

We run the industry's largest loyalty program and offer unfaltering sales support to our dealers. We have a team comprising adroit and dynamic professionals who are always on their toes to help our distributors and dealers.


BERGER PAINTS INDIA LIMITED Cost and Investment


Commenced Operations

Operations commenced on
1950
Franchise commenced on
1950

Franchise Details

UNITS

Investment
₹ 2 Lac - 5 Lac
Franchise/Brand fee
Not Revealed
Royalty/Commission
Not

Details

Exclusive territorial rights to a unit franchisee
Yes
Anticipated percentage returns on investment
50%
Likely payback period
1-2 Years
Other investment requirements
Na

BERGER PAINTS INDIA LIMITED Expansion Plans


NORTH

Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Uttar Pradesh, Uttarakhand,

SOUTH

Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana,

EAST

Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Sikkim, Tripura, West Bengal,

WEST

Goa, Gujarat, Maharashtra, Rajasthan,

CENTRAL

Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh,

UNION TERRITORIES

Andaman & Nicobar, Chandigarh, Daman & Diu, Lakshadweep, Pondicherry,

BERGER PAINTS INDIA LIMITED Property Requirements


Type of property required for this franchise
Commercial
Floor area requirement
200 - 2000 Sq. ft
Preferred location of unit
Any

BERGER PAINTS INDIA LIMITED Training


Training location
Not Revealed
Expert guidance from head office
Yes
Field assistance
Yes
Current IT systems included
Yes

BERGER PAINTS INDIA LIMITED Agreement Details


Do you have a standard franchise agreement?
Yes
How long is the franchise term for?
Lifetime
Is the term renewable?
Yes

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About Franchise Times

Who We Are?

Franchise Times was promoted by professionals with over 25 years of hands on experience in Franchising. The foundations of Franchise Times were laid to assist entrepreneurs from start-ups, SMEs NGOs and corporates to develop sustainable franchise networks. Our multi-disciplinary and tested approach ensures that the appropriate talent and experience are applied at every stage of our work to ensure our clients' business needs are served professionally and in a cost effective manner.

At Franchise Times our success is measured by the growth of our clients' businesses. Within a decade of operation we have created over Rs. 5 million worth of enterprise value for our clients. We've advised over 200 networks and established multiple franchised network locations in India and abroad. We know exactly what it takes to grow a business - many of our clients have come to us with a single location and we've assisted their expansion to India and abroad.

Franchising is a wonderful way to go into business for yourself, but not by yourself. Franchising is an example of teamwork at its best, bringing together talents of a dedicated professionals and management team with hard work, zeal and entrepreneurial spirt of franchisees at the local level to serve our customers.

What We Do?

Franchise Times can help you expand your network in existing and new markets (globally), acquire new clients and increase your revenue, all at a substantially reduced costs.

At Franchise Times we follow an innovative approach that offers customized solutions to meet your specific needs in franchising. Staffed with professionals in sales, marketing, logistics and legal who are well empowered and phone-productive, we bring transformational rewards to your business.

Our offering include

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