TI Cycles of India – an ultimate business opportunity that will lead you to attain success as a business owner...Read On!

TI Cycles of India have revolutionized the way people buy bicycles in India across Urban and Rural Towns. Today the count of our Exclusive Stores has crossed 200 in urban cities and another 300 in Rural Towns with differentiated offerings. These exclusive stores are a one-stop shop for Cycles and Fitness Equipments with a customer friendly ambience and service.

Cycling In India - Cycles have come a long way in India, from historically being viewed for commuting to having created a space in the minds of urban individuals as a great way to keep fit and have fun. With a yearly turnover of around twelve million cycles, India is the second largest manufacturer of bicycles in the world; needless to say that it is one of the most established industries here. In an era of tablets, apps and mobiles, it is the perfect activity for kids, teens, youth and adults to stay outdoors, stay fit & have fun!

Awards won by TI Cycles for the Retail Concept:

• For its retail innovation, TI Cycles of India won in the category of "Excellence in Rural Retailing" at the Economic Times Retail Awards 2011
• TI Cycles also won the 'Emerging Market Retailer of the year' award from CMO Asia in the Asia Retail Excellence Awards 2012 held at Singapore

Benefits of TI Cycles Association:

• TI Cycles is India’s leading bicycle manufacturer and the makers of the famous BSA and Hercules brands. For more than 60 years we have practically created and perfected every new bicycle category in India. With a turnover of 1,260 cr and a year-on-year growth of 15 percent in FY 11-12 TI Cycles is a market leader in the ‘specials’ segment of cycles. The energy of the company can be felt nationwide, thanks to a network of around 1,500 primary dealers and 10,000 secondary dealers.
• The Murugappa lineage: TI Cycles is part of the Rs. 22314 crores (USD 4.4 billion) Murugappa Group which is one of India’s leading business conglomerates. The group has 28 businesses under its fold which are market leaders in various segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals.
• Associate with the Super brands: BSA and Hercules have been awarded the 'Consumer Super Brand' status by Super Brands India for the year 2011-2012. Joining a host of other super brands, BSA and Hercules have been identified as those brands which have maintained the highest standards of product integrity and brand development.
• Communications and Promotions support: TI Cycles gives you the benefit of being part of a larger organization and thereby increasing credibility in consumer’s mind. TI Cycles will provide proper and timely advertising support allowing the business to increase its exposure to the target market in a more cost effective manner.

What we need?

Rural format:

Hercules BSA Store (RHB)

• Initial investment of less than Rs 5 Lakh
• A shop size of minimum 300 sq feet
• Service area of 100 sq feet
• Need to provide basic infrastructure

Urban format:

BSA Hercules Exclusive Store

• Initial investment of Rs.10 - 12 Lakhs depending on the city
• A shop size of 800 - 1200 sq feet
• Service area of 300 sq feet
• Need to provide basic infrastructure

What we offer for the Rural Format?

• Company support in branding and visibility
• Return on Investment 18% in first year, ability to grow to 25% in second year
• Potential to grow at 30% year over year
• Revenue stream from other sources – sale of Spares, Service etc.
• Payback period less than one year
• A profitable business for younger generations

For the Urban Concept:

• Company support in branding and visibility
• Return on Investment 18% in first year, ability to grow to 25% in second year
• Potential to grow at 20% year over year

• TI Cycles of India Cost and Investment

  ---

  Commenced Operations

  Operations commenced on

  1950

  Franchise commenced on

  1950

  Franchise Details

  UNITS

  Investment

  INR 10 Lac - 20 Lac

  Franchise/Brand fee

  nil

  Royalty/Commission

  Nil

  Details

  Exclusive territorial rights to a unit franchisee

  Yes

  Anticipated percentage returns on investment

  18%

  Likely payback period

  1-2 Years

  Other investment requirements

  No