10-20 lakhs
Investment Range
500-1000 Sq.Ft
Area Required
400
Franchise Outlets
1950
Establishment Year
Track and Trail Products and Services
Established in 1949 by the Murugappa Group in collaboration with Tube Investments (UK), TI Cycles has transitioned from just dealing with bicycle manufacture and design to becoming an expert in mobility and well-being solutions. Known best for its flagship bicycle brands – BSA, Hercules, Montra and Mach City, TI Cycles has practically created and perfected every new cycle category in the country – the first MTB, the first geared bike, the first Shox model, the first girls bike, the first kids bike, the first light roadster, the first carbon frame bike and India’s first cycling café. The first Hercules bicycle rolled out in 1951 – the first of many. TI Cycles has plants at Chennai, Nasik and Noida and major warehouses at Guwahati, Durgapur, Patna and Cuttack and regional offices, through which it serves a nationwide 1,000 plus dealer-network. Certified with ISO 9001:2000, OSHAS 18001-2007 and ISO 14001-2004, TI Cycles is a quality and customer centric organization.
Awards won by TI Cycles for the Retail Concept:
- For its retail innovation, TI Cycles of India won in the category of "Excellence in Rural Retailing" at the Economic Times Retail Awards 2011
- TI Cycles also won the 'Emerging Market Retailer of the year' award from CMO Asia in the Asia Retail Excellence Awards 2012 held at Singapore
Benefits of TI Cycles Association:
- TI Cycles is India’s leading bicycle manufacturer and the makers of the famous BSA and Hercules brands. For more than 60 years we have practically created and perfected every new bicycle category in India. With a turnover of 1,260 cr and a year-on-year growth of 15 percent in FY 11-12 TI Cycles is a market leader in the ‘specials’ segment of cycles. The energy of the company can be felt nationwide, thanks to a network of around 1,500 primary dealers and 10,000 secondary dealers.
- The Murugappa lineage: TI Cycles is part of the Rs. 22314 crores (USD 4.4 billion) Murugappa Group which is one of India’s leading business conglomerates. The group has 28 businesses under its fold which are market leaders in various segments including Abrasives, Auto Components, Cycles, Sugar, Farm Inputs, Fertilizers, Plantations, Construction, Bio-products and Nutraceuticals.
- Associate with the Super brands: BSA and Hercules have been awarded the 'Consumer Super Brand' status by Super Brands India for the year 2011-2012. Joining a host of other super brands, BSA and Hercules have been identified as those brands which have maintained the highest standards of product integrity and brand development.
- Communications and Promotions support: TI Cycles gives you the benefit of being part of a larger organization and thereby increasing credibility in consumer’s mind. TI Cycles will provide proper and timely advertising support allowing the business to increase its exposure to the target market in a more cost effective manner.
What we need?
Rural format:
Hercules BSA Store (RHB)
- Initial investment of less than Rs 5 Lakh
- A shop size of minimum 300 sq feet
- Service area of 100 sq feet
- Need to provide basic infrastructure
Urban format:
BSA Hercules Exclusive Store
- Initial investment of Rs.10 - 12 Lakhs depending on the city
- A shop size of 800 - 1200 sq feet
- Service area of 300 sq feet
- Need to provide basic infrastructure
What we offer for the Rural Format?
- Company support in branding and visibility
- Return on Investment 18% in first year, ability to grow to 25% in second year
- Potential to grow at 30% year over year
- Revenue stream from other sources – sale of Spares, Service etc.
- Payback period less than one year
- A profitable business for younger generations
For the Urban Concept:
- Company support in branding and visibility
- Return on Investment 18% in first year, ability to grow to 25% in second year
- Potential to grow at 20% year over year
- Revenue stream from other sources – sale of Spares, Service etc. <
Track and Trail Cost and Investment
Commenced Operations
Operations commenced on
1950
Franchise commenced on
1950
Franchise Details
UNITS
Investment
10-20 lakhs
Franchise/Brand fee
10 lakhs
Royalty/Commission
0
Details
Exclusive territorial rights to a unit franchisee
Yes
Anticipated percentage returns on investment
18%
Likely payback period
less than 1 year
Other investment requirements
no
Track and Trail Expansion Plans
NORTH
Delhi,
Haryana,
Himachal Pradesh,
Jammu & Kashmir,
Punjab,
Uttar Pradesh,
Uttarakhand,
SOUTH
Andhra Pradesh,
Karnataka,
Kerala,
Tamil Nadu,
Telangana,
EAST
Arunachal Pradesh,
Assam,
Manipur,
Meghalaya,
Mizoram,
Nagaland,
Orissa,
Sikkim,
Tripura,
West Bengal,
WEST
Goa,
Gujarat,
Maharashtra,
Rajasthan,
CENTRAL
Bihar,
Chhattisgarh,
Jharkhand,
Madhya Pradesh,
UNION TERRITORIES
Andaman & Nicobar,
Chandigarh,
Daman & Diu,
Lakshadweep,
Pondicherry,
Track and Trail Property Requirements
Type of property required for this franchise
Commercial
Floor area requirement
500-1000 Sq.Ft
Preferred location of unit
Semi Commercial
Track and Trail Training
Training location
Regional office
Expert guidance from head office
Yes
Field assistance
Yes
Current IT systems included
Yes
Track and Trail Agreement Details
Do you have a standard franchise agreement?
Yes
How long is the franchise term for?
Lifetime
Is the term renewable?
Yes
About Franchise Times
Who We Are?
Franchise Times was promoted by professionals with over 25 years of hands on experience in Franchising. The foundations of Franchise Times were laid to assist entrepreneurs from start-ups, SMEs NGOs and corporates to develop sustainable franchise networks. Our multi-disciplinary and tested approach ensures that the appropriate talent and experience are applied at every stage of our work to ensure our clients' business needs are served professionally and in a cost effective manner.At Franchise Times our success is measured by the growth of our clients' businesses. Within a decade of operation we have created over Rs. 5 million worth of enterprise value for our clients. We've advised over 200 networks and established multiple franchised network locations in India and abroad. We know exactly what it takes to grow a business - many of our clients have come to us with a single location and we've assisted their expansion to India and abroad.
Franchising is a wonderful way to go into business for yourself, but not by yourself. Franchising is an example of teamwork at its best, bringing together talents of a dedicated professionals and management team with hard work, zeal and entrepreneurial spirt of franchisees at the local level to serve our customers.
What We Do?
Franchise Times can help you expand your network in existing and new markets (globally), acquire new clients and increase your revenue, all at a substantially reduced costs.At Franchise Times we follow an innovative approach that offers customized solutions to meet your specific needs in franchising. Staffed with professionals in sales, marketing, logistics and legal who are well empowered and phone-productive, we bring transformational rewards to your business.
Our offering include
- Franchise Opportunities
- Buisness Consulting
- Digital Consulting
- Awards and Events