INR 30-50lacs
Investment Range
1000-1500 sqft
Area Required
75
Franchise Outlets
1999
Establishment Year

Global Desi Products and Services


Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today—a well-recognised, well-respected and well-loved name. The company owns and operates four brands each with their own distinct identity. AND with its line of chic contemporary western wear for women; Global Desi, a vibrant and free-spirited brand of boho-chic ensembles; Anita Dongre offering exquisite bridal couture and a prêt line for men & women along with Pinkcity, handcrafted jadau jewellery; and Grassroot by Anita Dongre which is a tribute to the handcrafted traditions of India, seeking to revive and sustain heirloom traditions and empower artisans in villages.

Today, House of Anita Dongre has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes well above 1,090 points of sale with more than 280 exclusive brand stores and over 820 multi-brand large format stores in over 105 cities. Globally, House of Anita Dongre marked its first international presence in Mauritius in 2013 with Global Desi followed by Anita Dongre & AND in the city in 2014. In July 2017, Grassroot by Anita Dongre launched its first international store in New York City, USA.

Global Desi Cost and Investment


Commenced Operations

Operations commenced on
1999
Franchise commenced on
2006

Franchise Details

UNITS

Investment
INR 30-50lacs
Franchise/Brand fee
Not Revealed
Royalty/Commission
15%

Details

Exclusive territorial rights to a unit franchisee
Yes
Anticipated percentage returns on investment
80%
Likely payback period
1-2years
Other investment requirements
No

Global Desi Expansion Plans


NORTH

Delhi, Haryana, Himachal Pradesh, Jammu & Kashmir, Punjab, Uttar Pradesh, Uttarakhand,

SOUTH

Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, Telangana,

EAST

WEST

Goa, Gujarat, Maharashtra, Rajasthan,

CENTRAL

UNION TERRITORIES

Andaman & Nicobar, Chandigarh, Daman & Diu, Lakshadweep, Pondicherry,

Global Desi Property Requirements


Type of property required for this franchise
Commercial
Floor area requirement
1000-1500 sqft
Preferred location of unit
India

Global Desi Training


Training location
Head Office
Expert guidance from head office
Yes
Field assistance
Yes
Current IT systems included
No

Global Desi Agreement Details


Do you have a standard franchise agreement?
Yes
How long is the franchise term for?
Lifetime
Is the term renewable?
Yes

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About Franchise Times

Who We Are?

Franchise Times was promoted by professionals with over 25 years of hands on experience in Franchising. The foundations of Franchise Times were laid to assist entrepreneurs from start-ups, SMEs NGOs and corporates to develop sustainable franchise networks. Our multi-disciplinary and tested approach ensures that the appropriate talent and experience are applied at every stage of our work to ensure our clients' business needs are served professionally and in a cost effective manner.

At Franchise Times our success is measured by the growth of our clients' businesses. Within a decade of operation we have created over Rs. 5 million worth of enterprise value for our clients. We've advised over 200 networks and established multiple franchised network locations in India and abroad. We know exactly what it takes to grow a business - many of our clients have come to us with a single location and we've assisted their expansion to India and abroad.

Franchising is a wonderful way to go into business for yourself, but not by yourself. Franchising is an example of teamwork at its best, bringing together talents of a dedicated professionals and management team with hard work, zeal and entrepreneurial spirt of franchisees at the local level to serve our customers.

What We Do?

Franchise Times can help you expand your network in existing and new markets (globally), acquire new clients and increase your revenue, all at a substantially reduced costs.

At Franchise Times we follow an innovative approach that offers customized solutions to meet your specific needs in franchising. Staffed with professionals in sales, marketing, logistics and legal who are well empowered and phone-productive, we bring transformational rewards to your business.

Our offering include

  • Franchise Opportunities
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